Brand Audit

Spread out all of your marketing materials on a table. Do they present a compelling, consistent, well-focused message? Are all the colors, logos, fonts and imagery consistent? Or are you sending your clients mixed messages?

We custom design a myriad of high-quality materials: brochures, business systems, posters, point-of-sale products, menus, newsletters, packaging – and we make sure everything looks like it came from one company – yours.

Marketing Strategy

You must have a commitment to marketing your business – don't stop before the return. It isn't a "flip the switch" proposition. Think of it as an investment. It's much like your light bill. You must have sales to stay in business and so you must have marketing to generate the interest that leads to those sales.

That being said, choose your weapons wisely based on whom you are trying to reach. Make sure you utilize as much media as your budget will allow. If your target demographic is over the age of 60, you might want to try newspaper ads, radio ads and mailers. If your target is 18 to 35, Web banners, magazine ads, retail signage and other “new media” may be more effective.

Choose your weapons based on what your current clients respond to and then track your results. Put a call to action in your advertising and your prospects will ask about that particular discount or offer. Now you know it is working.