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* Backlink Campaign


October 19, 2010

These days it’s very sexy to work on Search Engine Optimization, or SEO, for your website. I get a number of clients calling about this on a daily basis. The fact is that some businesses benefit greatly from it while others would be wiser to spend their dollars in more strategic marketing areas. Honestly, it can’t hurt any site. If you don’t have it in your budget to pay someone, you can help yourself by working on backlinks to your site.

What are backlinks? Incoming links to a website or web page. One indication (amongst others) of the popularity or importance of that website. Also known as incoming links, inbound links, inlinks and inward links.

Most SEO companies agree that there is real value in having backlinks to your website. Not only does this provide promotion merely by linking to your site, it improves your page ranking in popular search engines. The ‘value’ of any particular backlink depends on a number of factors such as the relevance, context, authority and credibility. There are many ways to go about it. Let’s list some ideas to help you begin.

1. SEE WHERE YOU ARE:

There are various tools you can use to view backlinks for any site, including:
http://www.backlinkwatch.com/

- OR -

http://www.online-utility.org/webmaster/backlink_domain_analyzer.jsp

2. WHO DO I LOOK FOR:

To find sites for an inbound-linking campaign, the first step is to find directory sites or topical guides that relate to your area of interest. You can find some in Google & Yahoo Business Listings, DMOZ, and the like. One tool I found is: http://training.seobook.com/hubfinder

Along with these, you may want to look at sites that are in related fields, such as service or resource providers, or websites who offer secondary services. The idea is to target those services who would naturally be affiliated with yours.

3. NOW WHAT?

There are several next steps including:

• Commenting on blogs with links back to your site

• Submitting articles for publication on the web

• Start cultivating relationships with other webmeisters that are in similar fields.

There is as much art as science to buckling campaigns and what we covered here only scratches the surface. Be vigilant - set aside a certain amount of time a week to keep current.

Now get out there and look good!

Chris Motley
Motley Creations

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