February 24, 2010
Wikipedia states that content marketing is the creation or sharing of content for the purpose of engaging current and potential consumer bases. It subscribes to the notion that delivering high quality, relevant and valuable information drives profitable consumer action.
Producing compelling and entertaining video content allows you to publish not only on your site, but on several free portals available including Facebook, Linked-In and Youtube to name a few. A McCann Worldwide survey in 2007 found that active Internet users are 82.9% likely to watch videos - more than read blogs. This presents very real opportunities for you.
These videos are an effective method for providing insight on a company’s culture, products and people - there by raising a prospects comfort level. As purchasing is an emotional decision, this is of great value to every company.
Because of the social nature of the Internet, clever videos can become viral videos and be passed around - reaching a much larger audience. In other words, thanks to social media, you no longer have to pay for the delivery method.
I recently became acquainted with a video company called, Proffer Productions, that I believe will be a valuable asset to any company. Don Proffer, the owner, was gracious enough to provide content for this article. You can learn more about Proffer Productions at www.ProfferProductions.com.
Now get out there and look good.
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