July 22, 2008
I have spent precious time and money learning how to steer this ship called Motley Creations. I’ve spent bad dollars as well as good dollars. I want to talk a little bit about five key principles that I have learned over the years to help you grow your business.
1. TALENT IS LIKE TABLE SALT: There are millions of talented people out there. Talent does not automatically ensure success in business. The most talented person can take a shot to the gut, which running a business will do, and they will stand up and say “to heck with this, I can do this for XYZ company without the pain!”. No, it’s not talent that counts. It’s persistence and the ability to stand back up after being hit and go “tape me up coach! What did I learn from this? How can I keep it from happening again?”
2. 51%: I have seen it a million times. I have actually done it myself. Procrastination caused by fear of making the wrong choice. The most successful people are right 51% of the time. That’s a large margin for error. Do your homework, set self-imposed deadlines, and make the best decision you can with the information available. Most importantly, learn from your mistakes.
3. PLAN THE WORK, WORK THE PLAN: I have been accused of being a “big ideas” guy. While that’s not necessarily a bad thing, it can hurt you. The most successful people write down their goals. They develop plans to reach them, measure their progress and make adjustments. When tough times come, they stick to their processes. Jumping to the next “big idea” instead of trusting your processes can cost valuable capital and momentum. People who have the processes and plans in place rarely complain about the economy or other outside influences they can’t control.
4. EXPERIENCE, NOT ADVICE: I can’t stress this enough. Advice is someone’s opinion. Experience is the result of being in the same situation and found an effective, successful way out. Someone’s advice may sound great but if they don’t have the resources or the experience to back it up, it could lead to more trouble. You really don’t have time to make all the mistakes yourself. Learn from others. Choose successful people to ask.
5. FOR LOVE AND FOR FUN: Money is a great thing. However, if it’s all that matters to you, it will show to your clients. The more you listen instead of talk, the more you see what you can bring and not what you can take, the more your clients will trust you and the more money you will make. The more your clients will see value in what you do and be willing to pay fair market value for it. It can’t be faked. Do what you do for love and for fun. Have your clients best interest at heart. If you don’t think your a good fit for them, don’t get a bigger hammer.
Now get out there and look good.
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