May 04, 2012
So most of us have a smartphone or a tablet of some kind. Nielsen says that about 50% of American’s have a smartphone and Pew Research Center says 29% of Americans have a tablet of some kind; be it Kindle, Nook, or the good ole’ iPad. Because of this, Walker Sands reports that 12.6% of total web traffic comes from a mobile device. And, with the way things are trending, these numbers are only going to rise. Exponentially.
That being said, it might be time for your business to look at producing a mobile website. I’m not saying this is something every business should have right now, but the way things are looking, you should at least be thinking about it.
Here are some ideas to keep in mind when considering a mobile website:
1. Keep it simple - you don’t need to add everything from your current site to your mobile site. Faster is better in both downloading to the phone and finding what you need. People don’t spend the time on their mobile devices that they do on their desktops.
2. Touch Screen - using a device with a touch screen eliminates some of the function of your regular site. For instance, if your site has mouse over drop downs, these won’t work as there is no mouse to move over. Also, flash won’t work on several mobile devices. If your site relies on either of these the mobile experience will not be a good one.
3. Updating - There are Content Management systems that will allow you to update your current site and it’s counter part on the mobile site at the same time. I suggest using one of these when building your site. It cuts your updating time in half. These CMS’s will also allow you to choose which pages to publish to your mobile site so you can remove content to speed up download time.
4. Think Different - If you have a mobile site, you could change from simply displaying your phone number to placing a button that will allow a user to dial your number with a simple touch of the screen. You could also update your print advertising to include QR codes which would drive prospects to relevant content and offers on your mobile site.
There are no magic bullets. At this point, not every business would benefit from a mobile website. With the changing landscape of technology, you might think about planning for the future. Even if people move from a desktop to a larger screen tablet, portions of your website may not function correctly. In my opinion, it’s better to be proactive rather than reactive.
Now get out there and look good!
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