February 18, 2011
Did you know that the East and West Coasts are a good 4 years ahead of us as far as trending goes? The good news about that is, whatever your endeavor, chances are, somebody else is already doing it. Why is that good news? Because you don’t have time to make all the mistakes – yourself you can learn from others.
When I started my business, I didn’t just think, “Hey, I’ve been sleeping too well – I think I’ll start a business”, and then went out the next day and hung up my shingle. I went around to every business owner I could find who did what I wanted to do and asked them to tell me what were the difficulties about this business, not just what was good. I wanted to be prepared. Finally, I found a business owner on the West Coast, that I trusted, as my mentor. He’s not my only one but he’s the first person I go to with my questions.
The point is, there is somebody out there that does what you do and has been successful. Most of these people love to talk about themselves and the challenges they had to overcome. Ask them how they got there; Ask them how they marketed themselves; Ask them what worked and what didn’t; Ask them about their target audiences, services, and processes.
As I’ve said in many articles, you don’t have to guess. Choose somebody who is successful and ask them how they did it. The worst that could happen is they say no. The best: that you can spend your marketing and advertising dollars wisely, because you have their road map to work from.
Isaac Newton said it best “If I have seen further it is by standing on the shoulders of giants”
Now get out there and look good!
©2011 Motley Creations. All rights reserved.