* QR Codes

August 24, 2011

Lately, you might have noticed a strange black and white square postage stamp/bar code on ads in magazines, signage, business cards and even on TV. They are called QR codes and they are revolutionizing the way companies are marketing themselves.

QR codes have been around since 1994 and are very popular in Japan, Korea and the UK. They are actually a barcode for use with a smart phone that can connect you to various things like a v-card, downloadable applications, special offers, videos, tickets . . . the uses are limitless. You will need a smartphone with a camera and a QR Code Reader app. You can get several versions, either paid or free, on most any operating system such as iOS, BlackBerry and Andriod to name a few. There are also many websites that will generate one for you at no cost.

How do you use them? The list is too long here to cover everything but I will give you some ideas. First of all, don’t just use them to push somebody to your website. You should have a very specific call to action such as a coupon, video, map, downloadable app, etc. A couple of years ago a kids movie called “9″ put out posters with just the QR code. Once you scan the code, it took you to an online trailer for the movie. The point is that you can use it in your marketing efforts to some great effect. It’s like a call to action, that actually lets you take that action immediately.

There are a number of schools of thought about how to effectively use QR codes. I’m sure just reading this you’ve come up with a couple yourself. It is an inexpensive form of technology that you can start using immediately. That’s right, I said inexpensive and technology in the same sentence. A little caveat here. I would rather see you not use them than use them poorly. So have a plan and make it worth it for your clientele.

Now get out there and look good!

Chris Motley
Motley Creations
©2011 Motley Creations. All rights reserved.

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