May 02, 2011
These days most businesses are really taking advantage of social media. It’s free and has a huge subscriber base. Why wouldn’t they? Companies like Dell, Intel, The Gap, Adidas, and many more. Einstein Brothers promoted a free bagel coupon on Facebook and added hundred’s of thousands of followers.
Now you can create a landing page or “mini website” on a Facebook tab. In fact, you can add up to 12 tabs. Why would you want to do this for your business? The main reason is that a generic Facebook is very limited as to what you can do with it. With a specialty page you can bring your brand to life, add functionality and even post special promotions. The flexibility is off the charts.
Lets face it - people will follow you on Facebook if you provide them with what they want. Content with value to them. Maybe you need to offer deals. Maybe it’s links to industry articles. Maybe it’s the interactivity of your website. All you need to do is find out what your clients want and give it to them.
Now get out there and look good!
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